Portfolio of Kimberly Johans

A collection of articles created during my stint as a journalist at The Macau Daily Times

Rolls Royce brings some class to Motor World, Macau

Posted by Kimberly on November 14, 2007

By Kimberly Johans
Published in The Macau Daily Times
November 14, 2007 (479 words)

The latest Rolls Royce model, the Phantom Drophead Coupé will come to Macau for the first time as part of this week’s Motor World Macau, to be held at the Venetian Macao on November 16 to 18.

The Macau Daily Times was given the unique exclusive opportunity of driving around in the Drophead Coupé for a photo shoot that encompassed a series of famous Macau scenes, including Am Ma Temple and Hac Sa beach.

The Drophead Coupé was released in Hong Kong in September and comes with a a price tag of HK$7 million including tax.

The Phantom Drophead Coupé is the second new model from Rolls-Royce since BMW Group became custodian of the marque in 1998.

The two-door, four-seat convertible is a less formal interpretation of classic Rolls-Royce design and is directed towards the carefree individual that refers to drive a Rolls Royce themselves.

Meanwhile, wood, leather, chrome and brushed steel have been used where most appropriate.

The design team at Goodwood were adamant that the Phantom Drophead Coupé should be more than simply a convertible version of the Phantom. “Designing without compromise meant that, to a certain extent, we had to start again,” says Rolls-Royce Chief Designer Ian Cameron. “Simply removing the Phantom’s roof could have made a great convertible but it wouldn’t have made a perfect one. With the Phantom Drophead Coupé we had the chance to think about the very nature of convertible motoring and, in particular, what it means to Rolls-Royce.”

He added that the Coupé was about emphasising the essentials of pleasure. “Above all, we were determined to make this car a joy to live with. Rolls-Royce is the opposite of stiff formality. Why would you design and build a car like this and not make it fun to use?”

Then there’s the Spirit of Ecstasy that sits atop the bonnet, who’s been remodelled using advanced computer software. These days she has a more life-like appearance, with clear definition of her features. Finished in stainless steel, the Spirit of Ecstasy is also available in silver or gold via the Bespoke programme at Goodwood. 

The Coupé also takes convenience a step further by including an umbrella that slots next to the front left seat while The picnic boot is the very essence of automotive affability, that offers easy access to the luggage compartment as well as providing comfortable outdoor seating for two adults. The substantial hinges are able to accommodate a weight of 150 kg / 330 lb. Inside the boot, 315 litres / 11.1 cu ft of space is enough to house three sets of golf clubs.

An entirely new palette of nine exterior colours has been developed for the Phantom Drophead Coupé: Metropolitan Blue, Admiral Blue, Jubilee Silver, Diamond Black, Duck Egg Blue, Semaphore Yellow, English White, Woodland Green and Ensign Red. These are complimented with hood colours in Silver, Black, Beige, Navy Blue, Deep Red and Deep Green. 

A sound system by Lexicon (Logic 7) has been specially designed for the Phantom Drophead Coupé. Nine channels of sound arrive via 15 speakers, creating a stereophonic experience.

The production schedule for 2007 has already been allocated worldwide, while a waiting list looks like being at mid-2008.

The Rolls Royce Phantom will also be displayed at Motor World Macau.



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