Portfolio of Kimberly Johans

A collection of articles created during my stint as a journalist at The Macau Daily Times

The Maserati’s yours – for just $HK1.5 million

Posted by Kimberly on July 24, 2007

By Kimberly Johans
Published in The Macau Daily Times
24, 2007, page 6 (415 words)

The new Maserati GranTurismo may have launched last weekend to great acclaim, but those wanting to get behind the elegant black wheel will have to wait until 2009.
Unless they were one of the lucky few to have the means to purchase one straight from the manufacturer’s catalogue, at a cost of more than HKD 1.5 million.
“Over 40 customers signed the contract and paid for a car that they had never seen before,” said Mr Herbert Adamczyk, Managing Director for Auto Italia, the official Maserati dealer in Hong Kong.
Speaking to the Macau Daily Times, he added “it tells us that customers have confidence in us, they have confidence in the product, they’ve seen the photos, they literally buy the car from the catalogue,” he said.
“Of course, I know they don’t have to worry about a thing, because there will be no disappointment, because the actual car looks better than the pictures in the catalogue,” he said.
According to Mr Adamczyk, Macau has not, in the past, been in a position to justify Maserati to be represented here, due to sporadic purchases.
“But now, we’re at the point where it actually makes sense. The critical mass is something we are able to achieve,” said Mr Adamczyk.
For Mr Adamczyk, “It’s the kind of car that our competitors will be very afraid of.”
“It provides everything that people know or believe of Maserati, the history, the heritage, the style, the performance,a combined Italian package,” he said.
“This year they will make 6,500 cars worldwide which includes the four-door car and the new GranTurismo,” said Mr Adamczyk, adding that for the months between October and December 2007, “we have 20 cars coming and we have asked for 80 cars for next year and I suspect we will not get them. If we are lucky, we will get 60 cars.”
That means the company is already well into 2008 in terms of sales,with a waiting list until mid next year and an expectation that, by the time the first right-hand-drive car arrives in Hong Kong, “we would have sold all of next year,” said Mr Adamczyk.
“We’re not going to make a number of people happy with that, because those who finally decide to have one may have to wait until 2009 but on the other hand, we’re every proud to have achieved something that every motor car manufacturer wants to achieve and that demand is greater than supply,” he said.


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