Portfolio of Kimberly Johans

A collection of articles created during my stint as a journalist at The Macau Daily Times

Macau heritage fashion goes on grand display

Posted by Kimberly on June 25, 2007

By Kimberly Johans
Published in The Macau Daily Times
June 25, 2007, page 3 (637 words)

In keeping with Macau’s determination to retain its heritage, the first ever Macau Apparel Week 2007 will showcase a World Heritage Products Fashion Show this weekend.
Titled ‘Historic Centre of Macau’ the fashion show will display not only clothing but also bags, ceramic work by designer Aser But, chairs and jewellery.
Directors Derek Lao and Manuel C S spoke to the Macau Daily Times about the effort that went into the project, suggesting that the entire concept took less than two months to envisage.
“It was pretty smooth. By calling a lot of the people involved, we got a really good response, from designers to VJ to music, they all just came together.
“We are at the right time, the right moment doing the right thing, I think this is a great opportunity for us to have a show, said Derek.
Manuel agreed, adding that “Macau seems to lack this kind of opportunity.
“We believe that in terms of promoting Macau culture it has to be a multi disciplinary effort. Once someone does it, it’s quite easy because people want to participate.”
Organised by The Association of Advertising Agents of Macau (AAAM) and supported by the Culture Association +853, the directors hope the show will become a winner. Because of a lack of time, all the pieces had to fall into place quite quickly.
“Mainly it was a group of people that are very near to us and we know their work as some of the products were already shown in other exhibitions,” said Manuel.
“We know those products. So once we had the concept and were trying to build it up, these products just popped out. There isn’t that big an amount of products so it was quite easy for us to come and bring everything together,” he said.
The event will showcase twelve designers across a broad range of mediums, including Fashion Designer Clara Brito, Architect Rui Leao and Graphic Designer Henry Chan, as well as Derek and Manuel, Graphic and Product Designers respectively.
Video Jockey Igor Carlier will ensure the audience is kept entertained throughout as will live music from Ensemble Macau XXI.
While the concept seems at odds with fashion shows in the traditional sense of the word, Manuel stressed that, since the beginning, the show was never meant to be particularly tailored to fashion.
“We wanted something that would bring the best of different spirits. This had to do with different people and the areas they work in so we wanted also to show that kind of diversity, not only to the work but also the people involved.
“I think in some fashion shows you can see them already incorporating this multimedia. If you go to the more mainstream ones, you have the lights, the catwalk, the sounds and the models.
“You can also see some other artists and designers using the fashion show as a stage to work and use different mediums at the same time,” he said.
Derek agreed, saying that he thought it was a great opportunity to do something new from the old that had gone before.
“We’re bringing things from the past into the present and hopefully this will continue into the future,” he said.
With no precedent for this in Macau, the directors have their fingers crossed.
“It’s the first time this is happening so we want to see the effect but hopefully we can keep doing these kinds of shows where we integrate different areas,” said Manuel.
“For sure we don’t want to repeat this next year, because what we are doing now should vary but we want to keep doing this,” he said.
The fashion show will take place on June 30 at 3pm at the Macau Tower Convention and Entertainment Centre
Macau Apparel Week will take place between June 29 and July 1.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: